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Nike set up a shoe pop-up at SEVEN and members put the range to work in a coached group training session.
The right shoe can change how a session feels. When Nike joined SEVEN, the idea was simple: let members try the range, then put it straight to work in a proper training session on the gym floor.
Nike built a small store inside the club, with a full shoe wall, training shoes set out on plinths and pegboards, and stacks of the brand’s signature orange boxes. Members could browse the range, try on pairs and lace up before the class.
The group then moved to the SEVEN gym floor for a coached workout. The coach walked everyone through the plan on the board before a group warm-up, and the session built from there: air bike intervals, box step-ups and functional circuits that kept the whole group moving.
It was a good test for new shoes. Lateral movement, stepping, jumping and quick changes of direction all ask something different from what is on your feet, and the format gave members a feel for that in a real training setting.
At SEVEN we care less about trends and more about what helps people train well and consistently. A session like this one gave members a chance to find kit that suits the way they actually move, with coaches on hand to help.
Find your next coached session on the timetable, and see upcoming partner events on the events page.
This article is for general information only and is not medical advice. Speak to a qualified professional before making changes to your health routine.
