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Eight Sleep set up a full bedroom inside SEVEN, bringing the Pod to the middle of the club.
You do not expect to find a bed in the middle of a wellness club. For this activation, Eight Sleep built one, setting up a full bedroom scene inside SEVEN.
The set up was simple and striking: a made bed with dark linen and an upholstered headboard, with Eight Sleep branding beside it. Behind it, the Eight Sleep logo was set into one of the club’s arched mirrors.
Members come to SEVEN to train and to recover, and sleep sits underneath both. Putting a bed on the floor was a clear way to make that point, and it gave members the chance to see the Pod in person and ask how it works.
It also started a lot of conversations. Sleep is something everyone has an opinion on, and most of us would like more of it.
Learn more about membership at SEVEN, or see upcoming partner activations on the events page.
This article is for general information only and is not medical advice. Speak to a qualified professional before making changes to your health routine.
