Franchise FAQ

The size of a typical SEVEN unit is between 30,000 square feet and 40,000 square feet. SEVEN serves multicultural mid-high to high-end income customers.

Terms, including fees, territory and the length of the agreement, are discussed directly with each operator rather than published.

SEVEN name and reputation is an important part of our business, and franchisees invest in local advertising as well as contributing to international marketing.

Training

Initial assistance provided by SEVEN will include the following franchisee training programs.

Phase I, training provided at a location designated by franchisor: SEVEN’s management will provide franchisees with approximately ten (10) to fourteen (14) days of initial training at headquarters or at a location designated by SEVEN’s management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business. Phase I instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and three (3) to four (4) designated attendees.

Phase II, training provided at the franchisee's location: on-site training typically takes place when the franchisee commences operations. Experienced trainers from SEVEN will provide on-site training for a period of ten (10) to fourteen (14) days to assist the franchisee in the commencement of operations.

Support

Operational Support: SEVEN Management will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, food safety, quality standards and administrative procedures.

Site Selection & Design: prior to approving a site for a SEVEN unit, the Management will provide franchisees with clear guidelines for a suitable location. SEVEN requires franchisees to follow these instructions to ensure that an appropriate site is located. SEVEN Management will work with the franchisee and a pre-approved set of designers to ensure that the design of the site conforms with the identity of the SEVEN brand and its technical specifications.

Marketing Support: SEVEN coordinates development of advertising materials and strategies for the benefit of all members of the franchise network. It also provides franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.

Purchasing: SEVEN Management or its affiliate will negotiate quantity discounts on behalf of all its members, passing some or all of these savings on to the franchisees.

Accounting, Audit and Legal: reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.

Internal Support: the functional areas of training, purchasing, franchisee communications, and research and development are typically included in such a department.

Ongoing Research and Development: SEVEN continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.

Overall Program Oversight: SEVEN Management will provide the overall coordination and planning for the entire franchise system.

Next step

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